Blockchain Gamification
During our MVP launch, we introduced a coin-based marketplace that utilized blockchain technology to securely track coin balances and transactions. While user feedback was limited at this early stage, the goal was to validate this on-chain concept and establish a foundation for future iteration and expansion.
Our MVP already offered coin-earning mechanics, but there was no place to spend these on-chain coins—leading to limited engagement. We needed a minimal yet functional marketplace where users could redeem their blockchain-based coins, demonstrating real-world value and longevity of their earnings.
I spearheaded the UX and UI design for the on-chain marketplace feature, ensuring it integrated seamlessly into our MVP. Key tasks included:
Mapping user flows from coin accumulation to secure, blockchain-based transactions within the marketplace.
Designing a consistent interface aligned with existing branding and MVP standards.
Coordinating with a dedicated blockchain expert and additional teams to ensure proper on-chain functionality and a smooth user experience.
We took a minimum viable approach:
Implemented basic reward categories to prove concept feasibility.
Leveraged on-chain transactions for secure coin transfers, ensuring transparency and traceability.
Preserved the original coin-earning flow so users didn’t have to relearn mechanics—only the new spending process.
Within the tight MVP timeline, I worked closely with:
Blockchain Expert to integrate secure transaction protocols and confirm that user-facing flows accommodated any on-chain delays or confirmations.
Front-End to present these on-chain transactions in an intuitive manner, including feedback on transaction processing.
Back-End for bridging on-chain data and internal user account systems.
Despite limited user feedback during the MVP:
Internal teams saw strong potential in combining gamification with blockchain-based ownership of digital coins.
Users appreciated the concept of “real” on-chain transactions giving their coins tangible value.
The marketplace structure opened doors for introducing more complex rewards or NFT-style assets in later updates.
Blockchain-Integrated Gamification: Demonstrated ability to design for on-chain user flows, balancing security and user experience.
MVP-Focused Execution: Delivered a minimal yet functional marketplace under tight timelines, ready for iteration once real user data surfaces.
Cross-Functional Collaboration: Coordinated effectively with a blockchain expert, product managers, and engineering teams.
Forward-Thinking Design: Laid the groundwork for advanced token-based features (e.g., specialized rewards, NFT expansions) as the product matures.
